| |
CAMPBELL, CALIFORNIA, July 16, 2008—Communications market research firm Infonetics Research predicts in a new report that increasing numbers of mobile and fixed line operators around the world will invest in subscriber data management (SDM) software and integration services to help them roll out new services to customers, reduce the cost of rolling out these new services, and deploy revenue-generating mashup services.
According to the report, Subscriber Data Management Software and Integration Services, service providers spent $106 million worldwide in 2007 on SDM software and integration services, led by mobile operators in the EMEA region (Europe, the Middle East, and Africa) and Asia Pacific.
SDM software facilitates the collection and aggregation of subscriber data (identity information, service profiles, preferences, and device information) across a range of networks, applications, and databases, and serves as a centralized repository for aggregated subscriber data, the report says. SDM integration services integrate SDM software and services into a service provider's network and business process infrastructure.
A consolidated view of the subscriber's service profile and personal preferences via SDM can eliminate data duplication and inconsistencies and ensure the right customers receive the service they have requested.
“Service providers are investing in subscriber data management solutions for a variety of reasons. Besides enabling service bundling and upsale opportunities, SDM also helps operators reduce SIM card fraud and manage subscribers with multiple SIM cards. SDM is quickly becoming an integral part of the overall network virtualization trend, which began in the enterprise world and is migrating to service providers who are interested in decoupling applications, service components, and subscriber data from the physical and logical databases and servers on which they reside. For service providers, this is a capex and opex reduction play,” said Jeff Heynen, directing analyst at Infonetics Research.
Other report highlights:
- The SDM market is growing enough to warrant some early consolidation, with Nokia Siemens having acquired Apertio in January 2008 for €140M
- Companies like Bridgewater Systems, Xeround, and Blueslice Networks offer compelling SDM solutions that are being trialed and deployed as part of mobile operators' larger plans for upgrading their existing HLR infrastructure
- The main components of SDM software include:
- The subscriber and device data aggregation engine, which collects and aggregates subscriber and device data across a range of network databases
- Data federation software, which creates a standard user profile across multiple services and policies
- Identity management software, which manages identity and access to resources
Infonetics’ subscriber data management report provides worldwide and regional market size and forecasts from 2007 to 2011 for SDM software and integration services. Regions include North America, EMEA, Asia Pacific, and Caribbean/Latin America (CALA). The report includes top take-aways, product segmentation by vendor, SDM contracts by service provider, overall and regional market drivers, market roadmap, service provider research and analysis, and product announcements.
Download report highlights from our online portal by logging in above. For sales, contact Larry Howard, vice president, at larry@infonetics.com or +1 (408) 583-3335.
Infonetics Research (www.infonetics.com) is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively. Infonetics covers a broad range of service provider, product manufacturer, and enterprise and SMB markets. Services include market share, forecasts, end-user and service provider survey research, custom research, and consulting.
# # # |
)