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Campbell, CALIFORNIA, August 10, 2010—As part of its Continuous Research Service (CRS) series of analyst notes and surveys about the next gen OSS and policy market, Infonetics Research this month published SDM Deployment Strategies: Global Service Provider Survey. The survey provides insight into operators’ subscriber data management deployment strategies, including the primary drivers behind their investments, vendor selection criteria, and SDM integration efforts.
ANALYST NOTE
“Creating a consolidated source of subscriber information poses a significant challenge to operators, which a growing number of operators are overcoming with the help of subscriber data management (SDM). The results of our recent survey show that operators view SDM as a valuable tool for quickly rolling out new services and for better identifying cross-sell and upsell opportunities. With consolidated and analyzed subscriber data, operators can take a more sophisticated approach to their service delivery strategies, including customer segmentation, marketing, and customer retention and loyalty programs,” notes Shira Levine, directing analyst for next gen OSS and policy at Infonetics Research.
SURVEY HIGHLIGHTS: SDM DEPLOYMENT STRATEGIES
- The top drivers for operators to deploy subscriber data management tools are to speed up the delivery of new services, upsell new services to subscribers, and to better understand subscriber preferences
- The success of any SDM initiative depends on executive-level endorsement and collaboration across data silos
- Machine to machine (M2M) services represent a hot growth area in the SDM space, with 75% of respondents reporting plans to use SDM to support M2M by 2013
- Operators are deploying SDM hand-in-hand with complementary systems, particularly identity management and home subscriber servers (HSS)
ABOUT THE SURVEY
For the SDM strategies survey, Infonetics Research interviewed purchase decision-makers at telecom service providers in North America, EMEA, and Asia Pacific that have a subscriber data management solution currently deployed or plan to have one by 2011. Respondents also have detailed knowledge of their company’s SDM software and integration services and subscriber databases, including HLR, HSS, and ngHLR. Service providers participating in the study represent a broad cross-section of the communications industry, including two of the largest operators in North America and one of the largest operators in Asia, smaller emerging wireless operators in Europe and North America, and several operators with strong machine-to-machine (M2M) offerings.
RELATED RESEARCH
UPCOMING NEXT GEN OSS AND POLICY MARKET RESEARCH
See NEXT GEN OSS AND POLICY on Infonetics’ portal (http://www.infonetics.com/login) or follow the links for additional information:
SALES
Infonetics Research (www.infonetics.com) is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively.
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