Service delivery platforms going mainstream

Campbell, CALIFORNIA, July 27, 2010—As part of its Continuous Research Service (CRS) series of analyst notes and surveys about the next gen OSS and policy market, Infonetics Research this month published SDP Deployment Strategies: Global Service Provider Survey. The survey provides insight into operators’ service delivery platform deployment strategies, including the primary drivers behind their initiatives, their deployment timelines, and the services and capabilities they are building their SDPs to support.

ANALYST NOTE

“While service delivery platforms were initially viewed as platforms to enable content services, as the SDP market continues to mature, we’re seeing operators taking a more sophisticated approach to the applications and capabilities they’re using SDPs to support, including convergent billing and single sign-on to enable flexible service bundles. This kind of approach will take SDPs mainstream,” notes Shira Levine, directing analyst for next gen OSS and policy at Infonetics Research.

SURVEY HIGHLIGHTS: SDP DEPLOYMENT STRATEGIES

• Getting services to market faster is the leading business driver for deploying service delivery platforms (SDPs)
  • This driver is particularly important for incumbent operators saddled with legacy constraints
• Marketing groups are taking a more active role in the procurement of SDPs and operations decisions, and their influence is expected to continue to increase
• 92% of operators participating in the survey consider reliability to be a very important criterion in choosing an SDP vendor

ABOUT THE SURVEY

For the SDP strategies survey, Infonetics Research interviewed purchase decision-makers at 13 telecom service providers from around the world that have a service delivery platform currently deployed or plan to have one by 2011. Respondents to this survey represent a broad cross-section of the communications industry, including several incumbent operators from Europe, Asia, and North America that have well-established, long-term SDP strategies.

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• Policy server market up 65% in 2009, forecast to hit $1.4 billion in 2014
• Service delivery platform market to hit $4.6 billion by 2014, driven by mobile ads, app stores
• Sandvine, Cisco, Allot lead fast-growing standalone deep packet inspection (DPI) market

UPCOMING NEXT GEN OSS AND POLICY MARKET RESEARCH

See NEXT GEN OSS AND POLICY on Infonetics’ portal (http://www.infonetics.com/login) or follow the links for more information:

• SDM Deployment Strategies: Global Services Provider Survey
• Service Delivery Platform Software and Services
• Policy Servers
• Policy Server Vendor Ratings: Global Service Provider Survey
• Subscriber Data Management Software and Services
• Convergent Charging Software and Services

• Larry Howard, Vice President: larry@infonetics.com, +1 (408) 583-3335
• Scott Coyne, Senior Account Director, Eastern North America, Europe, Middle East: scott@infonetics.com, +1 (408) 583-3395

Infonetics Research (www.infonetics.com) is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively.

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