Campbell, CALIFORNIA, March 29, 2011—Market research firm Infonetics Research (http://twitter.com/infonetics) on Thursday released its Policy Management market size, share, and forecast report, which tracks policy management software deployed in 3G broadband, WiMAX, and LTE wireless networks and in fixed line and cable broadband networks.
“While bandwidth management requirements and network upgrades (such as LTE) remain key drivers behind policy investments, operators are also deploying policy management solutions to address near-term challenges, such as reducing churn and increasing ARPU via value-added services and customer retention programs. As a result, we're seeing policy management buying decisions expanding beyond network operations divisions and moving ‘up the stack,' with IT and marketing teams increasingly being brought into purchase decisions, creating a challenge for policy suppliers to build relationships with these new constituencies. Another key challenge for policy vendors is how to expand their product portfolios to include adjacent capabilities, such as charging and subscriber data management,” expects Shira Levine, directing analyst for next gen OSS and policy at Infonetics Research.
POLICY MANAGEMENT MARKET HIGHLIGHTS
- Policy management revenue grew 48% in 2010 to $418.7 million worldwide, with the majority of spending occurring in the wireless market
- Infonetics Research forecasts the worldwide policy management market to nearly quadruple from 2010 to 2015, to $1.6 billion
- Top suppliers in the overall policy management market and in the fast-growing wireless segment held extremely close market share in 2010, with Openet pulling into the lead, followed by Bridgewater and Tekelec
- Operators in emerging markets such as Africa, Latin America, Eastern Europe, and parts of Asia are some of the more innovative users of policy control capabilities, using policy management to enable value-added services and create innovative loyalty programs
- Skyrocketing machine-to-machine connections will drive growth in the policy management markets, as operators deploy solutions that identify and track M2M traffic and apply policy rules based on transaction type, time of day, network congestion, etc.
- Regulatory factors impact the policy management market, such as the data roaming regulations implemented in the EU that are likely to be replicated in North America, which require wireless operators to implement real-time subscriber spend notifications and a cut-off mechanism once the subscriber's bill reaches a certain limit
Infonetics' Policy Management report, published twice per year, provides worldwide and regional market size, market share, analysis, and forecasts through 2015 for fixed line and wireless (3G broadband, WiMAX, LTE) policy management licenses and manufacturer revenue.
The report tracks Alcatel-Lucent, BandWD, Bridgewater, BroadHop, ComAbility, Elitecore, Ericsson, Huawei, Juniper, Kabira, Nokia Siemens, Openet, Redknee, Tekelec (Camiant), Telcordia, Volubill, and others. The report also includes analysis of policy management market customer wins and announcements made by service providers and vendors.
To download the prospectuses, tables of contents, etc. for related and upcoming research (below), please log in to Infonetics' service portal (http://www.infonetics.com/login) and go to RESEARCH, then NEXT GEN OSS AND POLICY.
RELATED RESEARCH HIGHLIGHTS
Infonetics Research (www.infonetics.com) is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively.
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