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Campbell, CALIFORNIA, June 3, 2011—As part of its
Continuous Research Service (CRS) series of analyst reports and surveys about the next gen OSS and
policy market, Infonetics Research has published its 2011 SDP Deployment Strategies: Global Service Provider Survey. The survey explores operators' service delivery platform deployment
strategies (including the business and application drivers behind their SPD deployments), their priorities in selecting an SDP vendor, and their perceptions of the major vendors playing
in the SDP market.
ANALYST NOTE
"While there has been a great deal of buzz over the last year about leveraging service delivery platforms for advanced applications such as machine-to-machine services, mobile advertising and
cloud services, the primary drivers behind operators' SDP deployment strategies remain the same: Reducing time to market for new services and enabling proven services, such as messaging.
However, the results of our latest SDP carrier survey demonstrate a growing sophistication around the applications and capabilities that operators are using SDPs to support, particularly
those that relate to operators' content strategies, such as enabling developer communities and integrating with third-party content providers," notes
Shira Levine, directing analyst for next gen OSS and policy at Infonetics Research.
SURVEY HIGHLIGHTS: SDP DEPLOYMENT STRATEGIES
- Service delivery platforms separate the service layer from the core network infrastructure, enabling operators to roll out new services quickly without making changes at the network level
- Infonetics expects operators will spend $5.2 billion globally in 2015 on fixed-line and mobile SDP software and services
- For the third year in a row, faster time to market was the top business driver behind operators' SDP deployments, while the ability to better enable a developer community and integration with third-party content providers moved up the list of drivers compared to Infonetics' 2010 survey
- When asked who they consider to be the top three SDP suppliers, the highest number of respondents named Oracle, followed closely by Ericsson and Huawei
ABOUT THE SURVEY
For its SDP strategies survey, Infonetics Research interviewed purchase decision-makers at 20 mobile, incumbent, and competitive operators in Europe, the Middle East, North America, Asia Pacific, and Central and Latin America that have SDPs in place or will by 2012. Together, respondent operators represent 26% of global telecom carrier capex and 25% of global revenue.
Operators rated the importance of business drivers and application drivers (messaging, presence, VoIP, IPTV, video-on-demand, app stores, mobile advertising, IMS services, over-the-top video, cloud services, etc.), discussed SDP architecture and integration strategies, rated criteria for selecting SDP suppliers (technology, price, reliability, etc.), named vendors currently used and under evaluation, rated their familiarity with a variety of SDP vendors, and chose the "top three leaders" in SDP technology, product roadmap, security, business modeling capabilities, portfolio breadth, pricing, financial stability and service and support.
Vendors rated or named in open-ended questions by surveyed operators include Accenture, Alcatel-Lucent, Amdocs, Ericsson, HP, Huawei, IBM, Nokia Siemens, Oracle, Pride, and ZTE.
SALES
RELATED RESEARCH
UPCOMING RESEARCH
See Next Gen OSS and Policy on Infonetics' portal for details (http://www.infonetics.com/login):
Infonetics Research (www.infonetics.com) is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively.
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