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Jeff Heynen
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Cable TV losing subscribers to satellite and IP TV; Latin America pay-TV to hit $23B this year


Campbell, CALIFORNIA, November 20, 2012—Market research firm Infonetics Research released excerpts from its November 2012 Pay TV Services and Subscribers report, which forecasts and analyzes the telco Internet protocol television (IPTV), cable video, and satellite video services markets.


“Ongoing challenging economic conditions in the key revenue-generating markets of North America and Western Europe have resulted in slowing subscriber and revenue growth in the cable TV market,” notes Jeff Heynen, directing analyst for broadband access and pay TV at Infonetics Research. “Subscribers are far less loyal than they used to be. The cable TV industry is characterized more by churn than cord cutting, as subscribers take advantage of introductory pricing on satellite and IPTV subscriptions that’s 30-50% below their cable bills. DirecTV, Verizon, AT&T, and Virgin Media have all set their sights on existing cable subscribers, and they’re seeing their subscriber bases increase as cable TV subscriptions shrink.”


  • The global pay-TV market (cable, satellite, and telco IPTV) totaled $137 billion in the first half of 2012 (1H12), a 9.4% increase over the same time last year
  • By 2016, Infonetics expects satellite TV revenue to overtake cable TV revenue for the first time
  • Global pay-TV service revenue is forecast by Infonetics to grow at a 7% CAGR from 2011 to 2016, spurred by emerging markets Brazil, Argentina, Mexico, Russia, India, and China
  • Latin America, the smallest but fastest-growing pay-TV market, is on track to jump 23% this year to top $23 billion
  • The number of global pay-TV subscribers will reach 719 million in 2012, up 6% from 2011
  • While cable subscribers continue to make up the lion’s share (60% in 1H12) of pay-TV subscribers, growth is strongest in the telco IPTV segment, up 19% in 1H12 over 2H11
  • Verizon and AT&T are neck-and-neck for revenue share in the fast-growing telco IPTV market, followed by France Télécom and Deutsche Telekom in Europe and NTT and CTC in Asia


Infonetics’ biannual pay-TV services and subscribers report provides worldwide and regional market size, market share, forecasts, analysis, and trends for telco IPTV, analog and digital cable video, and satellite video service revenue, ARPU and subscribers. Pay-TV providers tracked include Airtel, América Móvil, AT&T, Bell Canada, BSkyB, Cablevision, Canal Digital, CanalSat, Charter, Comcast, Cox, CTC, Deutsche Telekom, DirecTV, DISHTV, DISH Network, France Télécom, Iliad, Kabel Deutschland, KPN, KT, LG, Oi, SaskTel, SK Telecom, Sky Mexico, SureWest, Tata Sky, Telefónica, Time Warner Cable, UPC Broadband, Verizon, Virgin Media, and many others. To buy the report, contact Infonetics:



Download PAY TV and VIDEO report highlights, tables of contents and prospectuses at or our Research Calendar at


  • N. America (West), Asia, Latin America: Larry Howard,, +1-408-583-3335
  • N. America (East), Texas, Midwest: Scott Coyne,, +1-408-583-3395
  • Europe, Middle East, Africa: George Stojsavljevic,, +44-755-488-1623
  • Japan, South Korea, China, Taiwan:

Infonetics Research ( is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively. View Infonetics' brief About Us slides at

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"The cable TV industry is characterized more by churn than cord cutting, as subscribers take advantage of introductory pricing on satellite and IPTV subscriptions."

Jeff Heynen, Directing Analyst
Broadband Access and Pay TV


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