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  Press Contact:
Richard Webb
Directing Analyst, Mobile Backhaul and Small Cells
Infonetics Research
+44 1689-851-618
(408) 583-3369
richard@infonetics.com
twitter: richardawebb





‘Ultra smart’ vs. ‘smart enough’ competition to drive down smartphone prices

 

London, UK, July 16, 2012—Technology market research firm Infonetics Research released excerpts from its latest 3G and 4G (LTE, WiMAX) Broadband Devices and Subscribers report, which tracks smartphones, smartphone OS, mobile broadband USBs, embedded mobile broadband cards and devices, netbook and tablet OS, mobile broadband and WiMAX routers, and mobile broadband subscribers.


ANALYST NOTE

“We expect to see some segmentation in the smartphone market in the next 12 to 24 months between high-end ‘ultra smart’ smartphones and a new breed of ‘smart enough’ smartphones aimed at the lower end of the market,” anticipates Richard Webb, directing analyst for microwave, mobile offload, and mobile broadband devices at Infonetics Research. “ZTE and Huawei have already launched lower-cost smartphones this year with others surely to follow, and if they achieve volume, the average selling price of a smartphone very likely will get pushed down.”


MOBILE BROADBAND MARKET HIGHLIGHTS

  • Global smartphone sales totaled $45.9 billion in the first quarter of 2012, down 3% from the typically high fourth quarter
  • By 2016, Infonetics expects the worldwide smartphone market to hit $237 billion
  • Apple holds a strong lead in the global smartphone market, with 45.7% revenue market share in 1Q12
  • Samsung, which surpassed HTC about a year ago, easily held on to 2nd place for global smartphone revenue, well ahead of RIM, Nokia, and HTC
  • The Android operating system (OS) hit its highest market share to date in 1Q12, used in 57% of all smartphones shipped
  • Demand for embedded mobile broadband devices continues unabated, with shipments of MIDs (mobile Internet devices, such as e-readers and mobile gaming consoles) growing the fastest over the next 5 years
  • Tablets will continue to make up the lion’s share of the embedded devices segment, and will be a major focus of activity and innovation in the mobile broadband space, with LTE as a big driver supporting faster speeds for video streaming, multiplayer gaming, and multimedia communications

MOBILE BROADBAND REPORT SYNOPSIS

Infonetics' quarterly 3G and 4G (LTE, WiMAX) Broadband Devices and Subscribers report tracks market size, market share, and forecasts for smartphones, smartphone OS (Android, BlackBerry, iOS, Linux, HP Palm, Symbian, Windows 7, other), netbook OS (Linux, iOS, Windows, other), tablet OS (Android, iOS, Windows, other), mobile broadband USBs, embedded mobile broadband cards and devices (PCs, netbooks, tablets, MIDs), mobile broadband and WiMAX routers, and mobile broadband subscribers (phone-based, PC-based). Technologies tracked: W-CDMA/HSPA, CDMA2000/EV-DO, TD-SCDMA, FDD-LTE, TDD-LTE, and WiMAX. Companies tracked: Apple, Dell, HTC, Huawei, LG, Motorola, Nokia, Novatel, Qualcomm, RIM, Samsung, Sierra Wireless, Sony, ZTE, and others. To buy the report, contact Infonetics sales: http://www.infonetics.com/contact.asp.


RELATED RESEARCH


RECENT AND UPCOMING RESEARCH

Download Infonetics report highlights, tables of contents, etc. at http://www.infonetics.com/login (see MOBILE AND WIRELESS) or download Infonetics’ Research Publication Calendar at http://bit.ly/zwjcRs.


TO BUY REPORTS, CONTACT SALES:

  • N. America (West), Asia, Latin America: Larry Howard, larry@infonetics.com, +1-408-583-3335
  • N. America (East), Texas, Midwest: Scott Coyne, scott@infonetics.com, +1-408-583-3395
  • Europe, Middle East, Africa: George Stojsavljevic, george@infonetics.com, +44-755-488-1623
  • Japan, South Korea, China, Taiwan: http://www.infonetics.com/contact.asp

INFONETICS IS HIRING

Infonetics is expanding rapidly and is looking to hire more analysts, including a senior Industry Analyst: Mobile and Home Networking Devices; Market Analyst: Enterprise VoIP; Market Research Manager; and more. See http://bit.ly/jmXOYO for job descriptions.


Infonetics Research (www.infonetics.com) is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively.


Follow Infonetics on Twitter for the latest headlines: http://twitter.com/infonetics.

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"By 2016, Infonetics expects the worldwide smartphone market to hit $237 billion."

Richard Webb, Directing Analyst
Microwave, Mobile Offload, and Mobile Broadband Devices

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