London, UK, October 30, 2012—This month market research firm Infonetics Research completed interviews with more than 25% of the operators in the world that have already launched or plan to launch femtocell services by 2013. Excerpts follow from the resulting report, Residential Femtocell Service Strategies: Global Service Provider Survey, which assesses operator needs and analyzes trends in the femtocell market.
“Operators are still very much focused on using femtocells to deliver better voice coverage, but our 2012 residential femtocell survey identifies a shift toward a more strategic utilization of femtocells for enhancing the mobile broadband experience and as a means for delivering value-added services like virtual home phone numbers and media file sharing,” explains Richard Webb, directing analyst for microwave, mobile offload, and mobile broadband devices at Infonetics.
“But,” Webb adds, “The business model for more sophisticated femtocell services remains a big question mark. For the market to evolve, vendors need to help operators on pricing and service models so they can drive volumes and enable new service revenue. If it adds up, there’s a real opportunity to leverage the femtocell to put the mobile network at the heart of the home network—something that’s traditionally been beyond the reach of the mobile operator.”
FEMTOCELL SURVEY HIGHLIGHTS
- The top drivers for offering residential femtocell services are improving mobile broadband and voice within the home, and offloading data traffic from macro networks
- 29% of operators surveyed plan to offer FD-LTE femtocell services by 2013
- WiFi, long seen as a competitor to the growth of femtocells in the home, is increasingly being viewed as complimentary by carriers
- Service provider respondents project they will have, on average, 211,000 femtocell subscribers by 2013
FEMTOCELL SURVEY SYNOPSIS
For its 27-page Residential Femtocell Service Strategies survey, Infonetics asked purchase-decision makers at service providers in North America, Europe/The Middle East/Africa, Asia Pacific, and Latin America about their plans for delivering femtocell services through 2013. Survey participants were asked about current and future femtocell service launches, adoption drivers and challenges, femtocell technologies, service features, add-on services, marketing, advertising, sales strategies, CPE features, form factors, expected service revenue, ARPU, and subscribers. To buy the report, contact Infonetics: http://www.infonetics.com/contact.asp.
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Infonetics Research (www.infonetics.com) is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively.
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